WE'VE LAUNCHED INTO BELGIUM & LUXEMBOURG!

We're super excited to be launching into Belgium with the help of PepsiCo to spread the word about Double Dutch and ensure that the Belgian people never drink full again!

Alongside PepsiCo, Double Dutch have announced a new distribution agreement. PepsiCo will support the sale of Double Dutch’s drinks over the next two years by growing its scale and network to further launch and develop the premium mixer brand in Belgium.


To find out more about our new and exciting journey with PepsiCo have a read below.

In recent years, Double Dutch has conquered the British market with great speed thanks to premium mixers with unique flavors. In Flanders, we came into the spotlight last year through our participation in the program ‘Jonge Wolven’ (Young Wolves) on VTM. So now we're focusing our attention on the Belgian market, and we've found the perfect partner in PepsiCo; the food and beverage company with brands such as Lay’s®, Pepsi® and Quaker®, sees a lot of potential in Double Dutch and would like to support its further development. As a result, PepsiCo will take on the distribution to restaurants, bars, wholesalers and franchise supermarkets in Belgium for the next two years.

Wim Destoop, General Manager PepsiCo Northwest Europe commented: “We are really looking forward to working with Double Dutch. The young company has already achieved so much in the British market and we now hope to continue that success together with them in Belgium. By adding the Double Dutch mixers to our distribution offer, we can present a more all-round beverage package to both our customers and consumers.”

Raissa de Haas, co-founder of Double Dutch stated: “PepsiCo is one of the largest brand builders worldwide. This knowledge makes them the perfect partner to bring Double Dutch to the Belgian consumer, both at home and in the hospitality industry.”

Joyce de Haas, co-founder of Double Dutch agrees with her sister saying: “Currently our base of operations is the United Kingdom and we export our mixers to 40 countries. However, it is our ambition to make Benelux our second home market and PepsiCo will play an important role in this.”

Want to know more About PepsiCo?

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo possesses an amazing food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream.

Guiding PepsiCo is their vision to be the global leader in convenient foods and beverages by winning with purpose. “Winning with purpose” reflects their ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit there website here.

 

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