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PepsiCo and Double Dutch enter into new distribution agreement

Today, PepsiCo and Double Dutch announce their new distribution agreement. PepsiCo will support the sale of Double Dutch’s drinks over the next two years by leveraging its scale and network to further launch and develop the premium mixer brand in the Belgian market.

In recent years, Double Dutch has conquered the British market with great speed thanks to its premium mixers with surprising flavors. In Flanders, they already came into the spotlight last year through their participation in the program ‘Jonge Wolven’ (Young Wolves) on VTM. The company now wants to further expand its position and focuses on the Belgian market. Here they have found the perfect partner in PepsiCo. The food and beverage company, with brands such as Lay’s®, Pepsi® and Quaker®, sees a lot of potential in Double Dutch and would like to support its further development. As a result, PepsiCo will take on the distribution to restaurants, bars, wholesalers and franchise supermarkets in Belgium for the next two years.

Wim Destoop, General Manager PepsiCo Northwest Europe: “We are really looking forward to working with Double Dutch. The young company has already achieved so much in the British market and we now hope to continue that success together with them in Belgium. By adding the Double Dutch mixers to our distribution offer, we can present a more all-round beverage package to both our customers and consumers.”

Raissa de Haas, co-founder of Double Dutch: “PepsiCo is one of the largest brand builders worldwide. This knowledge makes them the perfect partner to bring Double Dutch to the Belgian consumer, both at home and in the hospitality industry.”

Joyce de Haas, co-founder of Double Dutch: “Currently our base of operations is the United Kingdom and we export our mixers to 40 countries. However, it is our ambition to make Benelux our second home market and PepsiCo will play an important role in this.”

Press contact: elise.demaeght@pepsico.com // marketing@doubledutchdrinks.com

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

About Double Dutch

Double Dutch is a female- and founder-led brand started by Joyce and Raissa de Haas in their university apartment. The brands humble beginnings were short-lived, with the twins winning Richard Branson’s Foodpreneur Award in 2015, officially marking the start of Double Dutch. In the years since, the brand has grown its offered varieties and has grown its fame, winning over 40 awards and route to capturing 8% of the UK tonic market and exporting to over 30 markets worldwide. In addition to its commercial successes, the brand has grown its social media following to more than 80,000 and garners more than 15 million impressions each month. More information: www.doubledutchdrinks.eu.

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